All Collections
Growing Your Business
Understanding Google Maps for Local Search
Understanding Google Maps for Local Search
Written by Sam Brenner
Updated over a week ago

How does Google Search work?

Google functions as a highly efficient librarian for the internet, swiftly analyzing web pages through bots (crawling), organizing information into an extensive catalog (indexing), and utilizing a sophisticated algorithm to present the most relevant results when you search.

When you conduct a search, Google determines the type of search you're making (purchase, local service, information) and then assesses what information is sought and the best way to display it.

How does Google show your Business Profile to searchers with Google Maps?

When Google anticipates a local service search, it displays search results with the following sections:

  • Google Local Service Ads (Google Guarantee): These are top results on Google Search where you pay per call or message.

  • Google Pay Per Click (PPC) Ads: Similar to Local Service Ads, these ads ensure your website appears at the top, with payment per click.

  • Google Business Profile (Google Maps): The most prominent free placement, garnering over 70% of free traffic.

  • Organic Website Results: Additional results are displayed below Google Maps profiles.

How can I get my business to rank higher on Google Maps?

Regarding Google Maps and business rankings, Google uses a combination of three main factors: proximity, relevance, and prominence.

  • Proximity: This is all about location. Google wants to show users businesses that are close to them. So, if someone is searching for a service like lawn mowing, Google will prioritize businesses that are physically close to the person searching.

  • Relevance: Relevance is about how well your business matches what someone is searching for. For example, if someone is looking for someone to frame a house, Google will try to show results for framers and carpenters because they would provide the service the searcher is looking for.

  • Prominence: Prominence is all about how well-known and well-regarded your business is. Google wants to show users businesses that are popular and have a good reputation. Things like online reviews, ratings, and the overall online presence of your business can influence this. Encourage satisfied customers to leave positive reviews and engage with your online audience through social media or your business website.

Of all of these factors, the #1 most important factor is the quantity and rating of your online Google reviews.

What is Topline Pro doing to help my business profile rank on Google Maps?

Topline Pro's expertise lies in optimizing Google Business Profiles. Using AI, it enhances relevance by updating your website, Google Business Profile, and social media with relevant keywords. For prominence, Topline Pro assists in collecting positive reviews, replying to them, and syncing content across platforms. We also ensure accurate business information, optimized keywords, and a positive online reputation. Finally, Google uses signals from your website to help determine your Business Profile rank which makes it important to have a high performance website as well.

What is Topline Pro doing to help my website rank organically?

Off-Site Signals: Building Your Digital Reputation

  • Google Business Profile: We optimize and maintain your profile, including contact details, business hours, and location.

  • Google Reviews: We assist in gathering and managing positive reviews on Google.

  • Facebook Social Posts: Regular, engaging posts contribute to your online presence.

On-Site Content: Crafting Engaging and Informative Information

  • Focused Service Pages: We build pages optimized for specific keywords.

  • Keyword Research: Identifying terms your target audience searches for.

  • Quality Content: Creating valuable, engaging materials for users and search engines.

  • Blog Posts: Crafting informative and relevant blog posts regularly.

Technical Site Quality: The Backbone of SEO

  • SEO-Friendly Site Structure: Optimizing your website's structure for search engines.

  • Site Load Speed: Enhancing your website's speed for a better user experience.

  • Quality User Experience: Analyzing and improving website usability.

  • Mobile-Friendly Design: Ensuring your website functions seamlessly on all devices.

Topline Pro's comprehensive approach aims to enhance your online visibility, attract organic traffic, and achieve long-term success. Don’t believe us? Just check out the 100/100 Google Lighthouse SEO score from one of our websites.

If you're ready to elevate your online presence and harness the power of SEO, Contact us today to start the journey toward SEO excellence.

For more information, feel free to check out our full article on Topline Pro’s SEO offerings:

Did this answer your question?